THE ZERO IN FORMULA: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation by Dennis Geelen

Author:Dennis Geelen [Geelen, Dennis]
Language: eng
Format: azw3
Publisher: Zero In Publishing
Published: 2020-09-13T16:00:00+00:00

Questions to Ask

Here is a list of ten questions you will want to ask and answer while going through these exercises to understand your ideal customers. Responses will help you examine and understand both variables in the ideal customer equation in more detail. Many other questions can and should be added to this list as you go through these exercises.

What do we consider to be of value to our business?

What is the value of an average customer worth to my business in a year?

What is the value of an average customer worth to my business in the lifetime of their journey with my brand?

How much do we spend to attract new customers to our business?

What are some of the common behaviors, likes, and dislikes of our most valuable customers?

How can we invest more in keeping our high-value customers happy so that we do not have to replace them with new customers if they leave?

How do we ensure that our marketing and advertising is geared toward attracting more high-value customers?

What might we be able to do to make some of our lower-value customers more valuable without altering how we treat our most valuable customers?

What trends are happening in our industry that may influence how our most valuable customers view us?

What trends are happening in society that may influence how our most valuable customers view us?

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